15-language trade site for industrial valves and fluid fittings
Built a 15-language technical spec site for a fluid-equipment maker; 300+ engineering inquiries from Europe and North America in the first 6 months turned into direct procurement deals.
Background and challenge
The company manufactures industrial fluid valves and heavy-duty pipe fittings and previously relied on trade fairs and traditional export agents. Overseas engineering contractors now search online and verify factory credentials, test reports and project supply records directly.
Digital solution
- Multilingual product showcase: deployed a 15-language site on ShopArk covering the main industrial purchasing languages such as English, German, Spanish, Russian and Arabic.
- Spec sheets and drawing downloads: key specification tables plus CAD/3D model downloads so overseas procurement engineers can select models quickly.
- Inquiries wired straight through: an inquiry form with attachments and spec lists delivers messages to sales inboxes and the internal workbench, shortening first-response time.
Results
Within six months organic traffic from Google grew steadily, 300+ genuine overseas engineering inquiries arrived, and two major overseas engineering procurement deals were signed.
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