Vertical DTC brandFast fashion apparel
Apparel affiliate tracking with a size assistant
A size-recommendation widget cut return costs, affiliate tracking measured micro-influencer sales, and monthly direct orders held steady above 3,000.
Client: Solara Swim 潮流服饰Launch time: 3 days
3,000+
Monthly direct orders
-40%
Drop in size-related support requests
Background and challenge
For swimwear and close-fitting apparel, cross-border returns are expensive. The brand also works with many micro-influencers and needs an accurate count of actual orders from each partner channel.
Digital solution
- Size chart and recommendations: product pages embed size conversion and measuring advice suited to Western body types, helping buyers choose the right size.
- Affiliate system with discount-code tracking: each partner gets a dedicated link and coupon code, and real orders and commissions per channel are counted automatically.
- Accessory bundles: the cart suggests affordable add-ons such as beach wraps and straw hats, naturally raising the value of each order.
Results
Size-related return and exchange requests dropped 40%, monthly direct orders steadily passed 3,000, and partner commissions settle clearly and transparently.
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