Vertical DTC brandFashion & light-luxury homeFeatured
Overseas DTC store for light-luxury minimalist furniture with multi-currency checkout
A responsive theme showed off furniture textures, PayPal and international card acquiring went live, and direct retail ran smoothly across 8 European markets.
Client: NORDIQ 意式家居Launch time: 5 days
$180
Average order value
18%
Abandoned-checkout recovery rate
Background and challenge
The brand sells high-end Italian minimalist furniture. High-ticket buyers care about scene styling and visual experience and are highly sensitive to a smooth payment flow and site security.
Digital solution
- Large imagery and scene layouts: a high-quality responsive theme highlights the fine grain of leather and wood, with real-room photos building trust.
- Multi-currency conversion and acquiring: prices show in euros, pounds or dollars based on the visitor's location, with major international acquiring channels connected.
- Email recovery: unpaid orders automatically trigger reminder emails, reducing losses from network delays or hesitation.
Results
A stable direct channel was built across 8 European markets, the average order value held at $180, and cart-recovery emails lifted order recovery by 18%.
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